Putting out the word

The main job of the Marketing Manager is to let as many people as possible know that your new coffee shop is to open and to encourage them to come along on the launch day.

You need to think about how you will get the word around and how you will make the opening day special. Think about what would suit your coffee shop, name, theme and the sort of customers you want to attract.

Download this checklist and make sure you keep it up to date to help the project stay on track.