The brief

You are a catering company and you’re about to open a brand new coffee shop in town. The coffee shop is already set up with furniture, kitchen equipment and crockery. All you have to do now is attract customers.

Your brief is to work as a team to plan a really great launch event to attract as many new customers as possible.

You are working towards making a presentation that will convince your financial backers that your launch event will be successful and within budget.

You have a budget of £1000 to spend on your launch event, including £500 for marketing and promotion.

Part of your final presentation could be some PowerPoint slides that give a good flavour of your plan of action for your launch event.

The presentation will need to show:

• what your coffee shop will be called
• that you have planned your food and drink menu
• what sort of look, décor, theme etc. your coffee shop will have
• how you’re going to market and promote your coffee shop to ensure as many people are there for the launch event as possible
• that you’ve considered your budget
• how you’ve worked as a team.

Before you begin, watch this short video to see how Andrew started a coffee shop in his town.

For a text version click here (this will open in a new window).

Download the Flash player (this will open in a new window).

View the video in Windows Media Player.